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Turning Experience Into Legacy

Bob Roark, Strategic Advisor, with 2025 message about taking deliberate action in IT strategy, business growth, and retirement readiness.

About Bob Roark

I’m an IT Service Management (ITSM) expert and Fractional CTO with over 30 years of experience transforming operations, scaling service teams, and advising organizations through growth, change, and transition.


I acquire and grow businesses with a focus on operational performance, service excellence, and long-term value. I also help professionals prepare for financial success beyond the workplace—backed by real-world insights and hands-on leadership experience.


Whether optimizing IT, advising business owners, or creating practical tools, I’m committed to turning experience into impact.

What I Do:

1. ITSM & Fractional CTO Services

Technology is at the core of every successful business. I help IT teams and business leaders transform service delivery, improve customer experience, and align IT with business strategy.

  • ITSM Maturity & Transformation
  • Service Delivery Optimization
  • Tech Strategy & Roadmaps
  • Platform & Vendor Management

Learn More

2. DayOneReadyLabs.com

Helping Businesses, Employees, and Educators Build Essential Workplace Success Skills. Soft skills are often the key to long-term success. Through my venture, DayOneReadyLabs, I help companies and individuals fast-track their career success with practical tools and insights.

  • SkillQuik Cards
  • Corporate Workshops
  • Custom Training Programs

Learn More

3. Speaking Engagements

I speak on ITSM strategy, technology leadership, business growth, and workplace skills—with talks tailored to engage, educate, and equip.

  • From Help Desk to High Performance
  • Soft Skills for Technical Teams
  • Leading IT Through Change

Learn More

4. Business Acquisition

I acquire and scale businesses by improving service operations, aligning tech strategy, and building post-acquisition value.

  • Growth Opportunity Identification
  • Operational Optimization
  • Turnaround Strategy

Learn More

5. GenXMediaWorks.com

Authentic UGC and creative video content for small to medium businesses—helping brands connect, convert, and grow.

  • Short-Form Video Content
  • Brand Storytelling
  • Campaign Creation

Learn More

6. Financial Advisory (Launching Soon – In Partnership)

I’m expanding into personal financial advising through a new partnership with a third-generation Denver native and seasoned financial expert with 30+ years in finance, tax, and accounting. Together, we’re building a service designed for professionals, retirees, and business owners, especially those 50+ who want practical, trustworthy advice for building wealth, protecting assets, and planning for a confident retirement.

  • Retirement Planning
  • Insurance & Risk Strategy
  • Wealth Preservation 

Currently in the licensing phase — full services launching soon.
👉 Join my private launch list at start@bobroark.com

Learn More

Why Work With Me?

I specialize in turning underperforming operations into high-performing, scalable systems—whether that’s through ITSM transformation, business acquisition, or financial strategy.

I bring a no-nonsense approach, proven frameworks, and real-world experience leading IT delivery, advising executives, and building long-term business value.

Let's Connect

Are you ready to take your business to the next level? Let's talk.

  • Email: broark@bobroark.com
  • LinkedIn: https://linkedin.com/in/bobroark
  • Website: www.BobRoark.com


Together, we can create lasting impact and drive meaningful growth for your business.

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  • PRESS KIT
  • BLOG
  • EVENTS
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The views and opinions expressed on this website are entirely those of Bob Roark and do not reflect those of his employer.

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